Maccabi Health Services is running anti-smoking ads in advance of Purim, targeted at haredi youth -- click here.
The ad for a fake cigarette brand, "Nebech Cigarettes", states: "You know the risks, you know the danger to your health, you know smoking causes lung cancer, and still you're thinking of smoking on Purim just because you can't withstand the social pressure?! You're stronger than that! This is true strength (gevura). This year, no smoking on Purim!"
Nebech -- The Cigarette for Weak Natured Youth!