Thursday, December 14

Good Book Business

The familiar observation that the Bible is the best-selling book of all time obscures a more startling fact: the Bible is the best-selling book of the year, every year. Calculating how many Bibles are sold in the United States is a virtually impossible task, but a conservative estimate is that in 2005 Americans purchased some twenty-five million Bibles -- twice as many as the most recent Harry Potter book. The amount spent annually on Bibles has been put at more than half a billion dollars. Forty-seven per cent of Americans read the Bible every week. But other research has found that ninety-one per cent of American households own at least one Bible -- the average household owns four -- which means that Bible publishers manage to sell twenty-five million copies a year of a book that almost everybody already has.

On the business of Bibles, and politics of translations, here.


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