Monday, October 31

The Charitable Impulse

Insofar as Jewish schools, shuls, and organizations operate as charities, see below...

Donor sentiment about charitable organizations is "enthusiastic and positive," according to a new report (click here), especially when it comes to smaller, local charities and human service organizations, and typical giving tends to be based on personal experience and emotional connections.

But givers also have a long memory for scandal and waste. Focus groups took past misdeeds "quite personally and the breach is nearly impossible to repair." Givers also had strong and spontaneous negative reactions when nonprofits adopt big-business type marketing and sales techniques. Glossy brochures, unsolicited "gifts," telephone solicitations, and high-pressure appeals "all came in for criticism and generated a high level of annoyance."


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